Product Marketing Role

- Study the company's existing and future products.

- Follow and analyze market trends to position the product.

- Define and execute marketing strategies & launch plans with revenue & market share responsibility.

- Develop product marketing priorities partnering with Business Leaders, Marketing Team, Product Team, Channel partners & other internal/external facing teams, including strategies to grow revenue and reach new customers while also upgrading existing users.

- Devise ROI-maximizing digital marketing programs to meet product awareness and acquisition objectives.

- Develop strong benefits-focused messaging with customer insights in partnership with product managers to successfully communicate value proposition to all customers and prospect segments.

- Deep knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages.

- Develop & manage marketing budget for the product line to meet marketing objectives & measures results of marketing programs.

- Plan and conduct regional, product and segment-specific research to understand the awareness, usage, positioning resonance, competitive landscape, customer segmentation, and customer satisfaction drivers.

- Act as product, domain and market expert through presentations & demo videos and onboarding videos to customers.

Preferred Background and Experience (Must Haves): -

- 4+ Years experience in Marketing.

- Exposure to FinTech space and understanding of the stock market.

- Experience of launching at least 1 B2C product.

- Exposure of managing at least 1 Mobile product.

- Familiar with product marketing tactics - eg. Integrated marketing campaigns, performance, content, etc

. - Working knowledge of web analytics tools (Google Analytics, WebTrends)

Breadth and Depth in: a) Pre-product launch b) Go-to-Market strategy c) Post product launch

Key Competencies and Attributes Required:

- Strong business acumen.

- Entrepreneurial mindset with an ability to take complete ownership.

- You have been a creative and quantitative thinker.

- Astounding collaborative approach.

- Strong analytical capabilities.

- The ability to handle pressure and meet deadlines.

- High passion, solution-oriented and attention to detail.

- Self-starter with demonstrated ability to deliver value through own initiative.

- The ideal candidate will thrive as a leader of cross-functional teams and have a strong bias for action.

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