Key Responsibilities: - Develop strategy to grow online revenue across digital channels - Drive marketing strategy and manage execution of marketing campaigns in a Multichannel ecosystem - Leverage and analyze data and results to develop sharp consumer insights for creating effective communication - Establish segmentation strategy for targeting and customizing campaigns - Align the plan to strategic objectives, resources and budget - Build communication campaigns from scratch, providing creative direction for artwork and writing/editing effective copy - Identify success metrics, monitor and report on performance to internal stakeholders - Track and quantify campaign performance. Evaluate core success metrics and ROI (money and effort) and provide present results to senior management, facilitating decision-making and identify optimization opportunities. - Experience of managing and driving online ecommerce transactions - Knowledge of HTML, Excel, PowerPoint and experience of using web analytic tools such as Google Analytics - Attention to detail and strong organizational skills to manage multiple work requests and projects - Agency management, cross-functional communication management - Strong writing and editing skills for creating marketing content - Data driven with strong analytical skills - Creative thinking, problem solving and capability to adapt in a constantly changing digital marketing environment - Qualifications: MBA (Marketing)

Mumbai

Manager - Product Marketing - Digital Channels - BFSI 

Manager - Product Marketing - Digital Channels - BFSI  ,Job Description for Manager - Product Marketing - Digital Channels - BFSI  in Kairos Consulting India in  Mumbai for (6-8) years of experience. Apply Now!

Job Description for Manager - Product Marketing - Digital Channels - BFSI  in Kairos Consulting India in  Mumbai for (6-8) years of experience. Apply Now!