19/06 Bhumika
Managing Partner at Kairos Consulting India

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Manager - Product Marketing - Digital Channels - BFSI (6-8 yrs)

Mumbai Job Code: 710922

Key Responsibilities:

- Develop strategy to grow online revenue across digital channels

- Drive marketing strategy and manage execution of marketing campaigns in a Multichannel ecosystem

- Leverage and analyze data and results to develop sharp consumer insights for creating effective communication

- Establish segmentation strategy for targeting and customizing campaigns

- Align the plan to strategic objectives, resources and budget

- Build communication campaigns from scratch, providing creative direction for artwork and writing/editing effective copy

- Identify success metrics, monitor and report on performance to internal stakeholders

- Track and quantify campaign performance. Evaluate core success metrics and ROI (money and effort) and provide present results to senior management, facilitating decision-making and identify optimization opportunities.

- Experience of managing and driving online ecommerce transactions

- Knowledge of HTML, Excel, PowerPoint and experience of using web analytic tools such as Google Analytics

- Attention to detail and strong organizational skills to manage multiple work requests and projects

- Agency management, cross-functional communication management

- Strong writing and editing skills for creating marketing content

- Data driven with strong analytical skills

- Creative thinking, problem solving and capability to adapt in a constantly changing digital marketing environment

- Qualifications: MBA (Marketing)

Women-friendly workplace:

Maternity and Paternity Benefits

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