Job Description :

Product Management :

- Ideation : The Product Manager solicits ideas for new products from others and contributes ideas for new products. He/she collects information on new product ideas, analyzes new product ideas, and helps evaluate new product ideas.

- Enhance Value Proposition : Balances out requirements with cost to maximize the value proposition to the customer. He/she is familiar with and uses techniques such as conjoint analysis or other value assessment techniques to make decisions to maximize product value.

- Product Positioning & Strategy : Integrating overall company strategy, product line plans and strategy, competitive analysis, and customer needs into an effective product strategy and position in the marketplace.

- Product Line Planning & Strategy : The Product Line Manager appropriately contributes to the development of an overall product line plan and strategy.

- Product Line Roadmaps : Contributes to, develops, and maintains product roadmaps and other representations of the product line plan and strategy. Roadmaps and related documents are up to date.

- Product Forecasting : Uses a reasoned approach to develop to develop forecasts of customer demand and maintain forecasts as customer demand changes. These forecasts are communicated with others in the organization that need this information. The Product Manager analyzes variances between forecasted and actual product demand to understand what happened and to refine his/her forecasting approach.

- Portfolio Planning : Provides needed analysis to support product portfolio planning. If the Product Manager participates in portfolio planning with management, he/she provides useful insights and perspectives to prioritize development programs.

- Manage Usability Testing, Beta Testing, & Test Marketing : Manages any required usability testing, beta testing, or test marketing programs. The Product Manager assess the results of usability testing, beta testing and test marketing and takes appropriate corrective action.

- Evaluate and Establish Pricing : Effectively evaluates the market, the competition and establishes product pricing to maximize profit and long-term sales.

- Coordinate & Manage Product Launch : Effectively coordinates and manages the launch of a new product.

- Manage Product Lifecycle : Based on product performance, determines when actions are needed to upgrade, improve, revise or reposition products, or when actions are needed to revise product promotional programs and product pricing. He/she then develops appropriate plans, marshals resources, and executes these product changes, revised promotional plans, and pricing changes. He/she also determines when actions are needed to discontinue existing products and then develops appropriate plans to discontinue the product and migrate customers to a new product.

- Market Analysis : Maintains constant surveillance and awareness of the market and has been able to effectively identify customer needs and trends.

- Competitive Analysis : Maintains awareness of competitive products, potential competitive products, competitors, and competitor capabilities. He/she actively collects and analyzes data on competitors and helps to organize this data into meaningful information. He/she organizes or effectively participates in competitive intelligence efforts. The Product Manager effectively uses competitive information in the development of a new product. He/she is able to identify strengths and weaknesses of proposed products relative to the competition, can anticipate competitive responses, and can consider competitive actions in the development of sales projections.

- Requirements Development : Works with the team to develop a comprehensive set of requirements that address all defined customer needs and that are complete. Product requirements are effectively communicated to team members to assure a complete and consistent understanding of the requirements. Product requirements are managed to minimize changes once development is underway. Any changes in products requirements are carefully evaluated to minimize disruption to the development team and plan.

- Product Partnership : Prepare partnerships for launching products adjacent to our product line. Create documentations for pitch and alliance with banking partners for financing options of EV.

Qualifications and Technical Skills :

- MBA with specialization in Marketing from premier institute

Overall and Specific Experience :

- 5-6 years with experience in working in a product development role and business intelligence reporting.

Key Behavioral Attributes :

- Analytical Ability

- Business Forecasting skills

Key Interactions :

Internal :

- Business Head

- Functional Heads

- Top management

External :

- Clients/customer for research and development

- Vendors for product development

- Agencies for packaging etc.

Heena Shaikh

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