07/12 Esackiappan
Recruitment Manager at Personaliq

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Manager - Product Marketing - B2B Vertical - SaaS (5-12 yrs)

Bangalore Job Code: 870607

Key responsibilities

- Positioning - Develop product positioning and messaging that differentiates your products in the market

- Messaging Architecture - Partner with Product Management, Product Design, and Customer Enablement teams on terminology and messaging

- Support sales enablement - support the Enablement team in the communication of the value proposition to the revenue teams and help develop the sales tools that support the selling process of your products

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Demand generation - provide input to the the strategy and support the marketing programs that drive demand for your products

- Awareness - Partner with the Product Management and Demand Generation teams on marketing activities related to driving awareness and demand for the product in our Target Accounts

Knowledge and Skills

- Experience in the field of User Experience

- 5+ years of software product marketing experience with at least 2 years experience in a field facing role

- Bachelor's/Master's in business or marketing

- Very strong written and communication skills

- Willing to travel 25%

- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

Women-friendly workplace:

Maternity and Paternity Benefits

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