Senior Consultant at Antal International
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Manager - Product Marketing - B2B Software (5-8 yrs)
Key Responsibilities
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates greytHR in the market
- Sales enablement - Communicate the value proposition and provide high value sales tools, training, and collateral
- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers
- Content development - Conceptualize and create unique product and solution content for a variety of platforms
- Evangelism - Serve as a company spokesperson and go-to thought leader for Greytip
- Product releases - Assist with the product roadmap, plan and lead go-to-market activities and help create strategies for feature discovery
Requirements
- 5+ years in B2B software marketing - SaaS and CRM experience preferred
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging and pricing
- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc.
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Strength in collaborating with cross-functional teams, including executive management, product management, operations, sales and marketing
- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
- Metric driven, comfortable in working with data to draw and share insights with stakeholders
- Experience creating highly leveraged sales tools, training, and collateral
Benefits:
- Competitive salary
- Medical insurance
- Great team members & energy filled work environment
- Opportunity to be involved in high impact work
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