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Director at Qrata
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Manager - Product Marketing - App/Online (3-7 yrs)
- Build user journeys and communication strategies for every funnel the user goes through in the app
- Build highly engaging campaigns across user funnels to increase conversion rates
- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
- Work with internal and external stakeholder to seamlessly drive all campaigns
- Constantly look for funnel drop offs and optimize every step to increase conversion rates
- Share data on daily, weekly and monthly basis with the larger team
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