Manager - Product & Content Marketing - IT (8-10 yrs)
Job Responsibilities :
- Work with digital marketing team to develop marketing and lead generation campaigns
- Plan product launches from start to finish including market research, product messaging, content and launch announcements
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
- Responsible for delivering effective content marketing strategy and editorial plan
- Researching trending keywords and topics and propose relevant blogs and though-leadership articles
- Create and write product content such as case studies, videos, website copy, blog posts, thought-leadership articles and more
- Supervise a team of content writers
What We- re Looking For :
- 8-10+ years of working experience as a Product Marketing Manager
- Prior experience in copywriting is a plus
- Proven history of creating effective marketing programs
- Outstanding communication, presentation and leadership skills
- Sharp analytical and problem-solving skills
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