Manager - Performance Marketing/User Acquisition - Internet/Online

Manage the performance marketing team

- Setting up effective planning and strategizing marketing activities for the company through web & app

Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. Sales)

- Process implementation, including defining and tracking performance

- Optimization and bid management of PPC campaigns

- Analyze Clicks and Conversion data, ad expenses and ROI

- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

- Define, develop and execute acquisition strategies to drive the desired user acquisition, growth in market share and revenues.

- Establish, implement and measure the effectiveness of mobile app initiatives to drive adoption and engagement of a mobile app.

- Measure and report performance of marketing campaigns, and assess the same against the targeted RoAS (Return on Advt. Sales)

- Involve in strategic planning to collaborate with relevant industry bodies, associations to drive partnerships and user adoption

- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained

- Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary.

- Manage & execute App campaign for the company targeting increasing the active user base.