Manager - Performance Marketing - Retail Industry Startup

Job Description :

- Marketing expert who has a 5-6 years experience in performance marketing who can plan and execute the digital plan.

- The position will be responsible to plan and execute all Digital marketing, Digital sales activities, and campaigns of the brand. Digital marketing and sales efforts will include:

- Search engine marketing and drive SEO / SEM across platforms

- Mobile marketing

- Display advertising, email marketing/newsletters.

- Managing and creating social media content.

- Managing the CRM (automating efficient customer response mechanisms from order placing to customer feedback)

- Planning and executing the Digital Plan.

- Drive efforts to achieve desired ROIs for digital media spends.

- Drive high traffic to the website and social media platforms.

- Work closely with Finance to ensure Revenue optimisation.

- Responsibility will include creation & execution of marketing calendar and strategy and delivery for the brands.

- Identifying and creating opportunities for online channel sales and visibility.

- Ensuring that all brand collateral offline and digital are consistent with brand standards and of high quality.

- Implementing all Digital content.

- Actively seeks and works with external partners and brands (such as airlines, banks, wellness / fashion / lifestyle brands etc) for joint campaigns.

- Maintain brand photography / video library.

- Manage brand website performance and drive traffic to the website.

- Conduct digital platform audits and ensures that brand digital assets are line in with best industrial standards.

- Work closely with Business Head and certain EB members to drive Online-Offline synergy for all marketing activities for the brand.