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28/01 HR
Consultant at TechnoScience

Views:113 Applications:37 Rec. Actions:Recruiter Actions:3

Manager - Performance Marketing - Paint Business (5-7 yrs)

Mumbai Job Code: 1039800

Manager - Performance Marketing - Paint Firm


- Plan and execute campaigns across multiple online channels (Email, Facebook/Google, Affiliates Ads, Display, Web, etc) to drive short-term and long-term business goals

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies

- Assist with the set-up and management of digital marketing infrastructure (Tag Management, Campaign Tracking, Marketing Analytics, Attribution, etc.)

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other publisher networks for lead generation campaigns

- Experience in mobile app marketing, ecommerce and analytics tool such as Google Analytics

- Evaluate emerging trends and provide thought leadership and perspective for adoption where appropriate

Key Requirements :

- BS/MS degree in marketing or a related field with over 5 to 7 years of working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, DMP)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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