Manager - Performance Marketing - Paint Business

Manager - Performance Marketing - Paint Firm

- Plan and execute campaigns across multiple online channels (Email, Facebook/Google, Affiliates Ads, Display, Web, etc) to drive short-term and long-term business goals

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies

- Assist with the set-up and management of digital marketing infrastructure (Tag Management, Campaign Tracking, Marketing Analytics, Attribution, etc.)

- Identify trends and insights, and optimize spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other publisher networks for lead generation campaigns

- Experience in mobile app marketing, ecommerce and analytics tool such as Google Analytics

- Evaluate emerging trends and provide thought leadership and perspective for adoption where appropriate

Key Requirements :

- BS/MS degree in marketing or a related field with over 5 to 7 years of working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, DMP)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement