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05/05 Shikha
Manager at Competence

Views:737 Applications:197 Rec. Actions:Recruiter Actions:161

Manager - Performance Marketing - Online/eCommerce Startup (6-9 yrs)

Delhi NCR Job Code: 820510

Job Responsibilities :

- Responsible for driving traffic to the website/app, engaging customers through various marketing strategies/channels and leading our Digital growth strategy

- Developing and executing the company's Digital marketing strategy with clear KPI to directly impact user growth, drive top funnel, lead velocity and product trials

- Design and Drive innovative Performance marketing campaigns through PPC (SEM, FB, Display, Media buying), Affiliate marketing, SEO, Mobile App and Web, Influencer partner management

- Scale growth and optimization efforts including website visitation, landing page conversions, email and content conversions, SEO, SEM, paid acquisition and field marketing, product marketing for implementing a multi-channel acquisition strategy

- Measuring, analyzing and understanding digital marketing metrics to drive marketing decisions and optimize campaign ROI and towards generating a positive return for the company write content for marketing ads, campaigns and landing pages

Desired candidates experience :

- Significant experience managing integrated campaigns across search (SEO & PPC), Agency management, CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), display, affiliates, Influencer management

- Experience with attribution modelling and working closely with business intelligence. Strong, hands on knowledge of GA and other Web analytics tools

- Experience building paid media programs from the ground up and scaling teams

- The role requires lot of new business thinking, creating and testing new concepts and opportunities regularly, and scaling successful experiments.

- Must have experience of working in a startup, a digital first company and must have worked at a large scale also.

Education :

- Open to look at both Engg/MBA candidates with 6-9 years of strong experience in Digital & Growth Marketing and Analytics/Consulting only.

Women-friendly workplace:

Maternity and Paternity Benefits

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