Manager - Performance Marketing - Media

I am hiring for a leading media company for the position of Manager Performance Marketing

If interested kindly share your CV at ritika@bayleafhrsolutions.com

Location - Mumbai

Model - Work from office

Responsibilities:

- Implementing business development strategies to support and identify opportunities, resulting in deeper market penetration and improve market share

- Support the Director, Digital in resource management by managing tasks

- Multi-brand, Multi-product handling; demonstrate 360 degree thinking beyond digital

- Brand building and client servicing

- Creating and optimizing search and platforms/ avenues that allow advertisers to improve business via the internet

- Managing paid, social, Operation and team

- Identify trends and insights, and develop campaigns to better connect with the target market and increase conversion

- Allocate budgets and analyze and recommend modifications to ad spends

- Setting up, managing, and optimizing campaigns to display ads and retarget them across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, etc.

- Tweak strategies and budgets based on current performance to maximize ROI

- Collaborate effectively across teams and various levels of the organization

Requirements:

- 10+ years of relevant experience in the Industry

- Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

- Deep understanding of mediums such as Search (Organic + Paid), Display, DoubleClick, Omniture, Social (Organic+ Paid), Ad Networks & Affiliates