Manager - Performance Marketing - IT/ITeS

Manager - Performance Marketing

Job Role :

Team Function : SME Online | Digital Marketing

Location : Noida

Designation : Manager- Performance Marketing

- This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking.

- The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner.

Role Responsibilities :

- Manage the performance marketing team

- Setting up effective planning and strategizing marketing activities for the company through web & app -

- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. Sales)

- Process implementation, including defining and tracking performance

- Optimization and bid management of PPC campaigns

- Analyze Clicks and Conversion data, ad expenses and ROI

- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

- Manage & execute App campaign for the company targeting increasing the active user base.

Work Experience :

- Digital Marketing professional having above 2 to 5 years of digital marketing experience.

- Essential Broad understanding of email marketing, web development, social platforms, customer segmentation, methodology and engagement analysis.