Senior Recruitment Specialist at Sabio HR Consultant
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Manager - Performance Marketing - IT/ITeS (2-5 yrs)
Manager - Performance Marketing
Job Role :
Team Function : SME Online | Digital Marketing
Location : Noida
Designation : Manager- Performance Marketing
- This role demands the candidate to be a go-getter who has a knack for problem-solving and growth hacking.
- The role requires acumen of managing SEM/Social media Marketing budgets. SEO/ SEM Optimization of PPC campaigns in an effective manner.
Role Responsibilities :
- Manage the performance marketing team
- Setting up effective planning and strategizing marketing activities for the company through web & app -
- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. Sales)
- Process implementation, including defining and tracking performance
- Optimization and bid management of PPC campaigns
- Analyze Clicks and Conversion data, ad expenses and ROI
- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)
- Manage & execute App campaign for the company targeting increasing the active user base.
Work Experience :
- Digital Marketing professional having above 2 to 5 years of digital marketing experience.
- Essential Broad understanding of email marketing, web development, social platforms, customer segmentation, methodology and engagement analysis.
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