Senior Consultant at Ciel HR Services
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Manager - Performance Marketing - Internet/Online (8-10 yrs)
Job Description : As Performance Marketing Manager
- Manage all paid user acquisition channels for APAC & North America. This includes.
- Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisition including SEM, OLA and Facebook
- Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision-making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or underperforming segments
- Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automation is a big plus
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