Manager - Performance Marketing - Internet/Online

Role and Responsibilities :

- Understand and manage the flow of leads across the various channels

- Work with the Marketing Team to create and implement campaigns

- Run ad campaigns on various channels like Google Adwords, Linkedin, Facebook Adverts, etc

- Optimize the channels by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions

- Analyze Auction level data & provide an accurate competitive landscape

- Analyze new market trends in performance marketing and create an action plan to put them into execution

Expectation from the candidate :

- 4-5 years of Digital Marketing experience

- A data-driven approach to marketing

- Strong quantitative, analytical, and problem-solving skills

- Should have good oral & written communication skills

- Ability to work independently in a fast-paced environment to drive both strategy and ground execution

Functional Competencies :

- Advanced knowledge of digital marketing

- Fair understanding of Google Adwords, Facebook Adverts & Google Analytics

- Working knowledge of platforms like Affle, InMobi, OutBrain, etc, is a plus

- Deeper understanding of the attribution modeling of users

- SQL Knowledge is a Plus