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Manager - Performance Marketing - FMCG/Automobiles (8-13 yrs)
Key Responsibilities :
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics.
- End to end responsibility for digital marketing programs that include setting strategic KPI/metrics and then executing the strategy.
- Responsible to set the digital marketing strategy within the overall marketing strategy of the company
- Responsible for growing the Online Assets (App, Msite and Desktop) for Apollo India.
- Conduct keyword research, audience analysis, competitive research, and market trends analysis to identify opportunities for optimization and growth.
- Develop creative and compelling ad copies, landing pages, and visuals that resonate with the target audience and drive engagement and conversion.
- Ability to build a complete well measured digital marketing program using all available mediums like UAC Ads, Affiliates, App Partnerships, Social ads, SEO, SEM, etc.
- Manage and optimize paid search, display, and social media campaigns to maximize ROI and achieve performance goals such as click-through rate, conversion rate, cost per acquisition, and return on ad spend.
- Implement and test various targeting, bidding, and ad formats to improve campaign performance and reach new audiences.
- Monitor and analyze campaign performance data using analytics tools such as Google Analytics, Adobe Analytics, and social media insights to identify insights, trends, and opportunities for improvement.
- Collaborate with cross-functional teams such as creative, content, product, and sales to ensure consistent messaging and alignment of campaigns with business goals
- Stay up-to-date with the latest trends, best practices, and technologies in digital marketing and share knowledge and insights with the team.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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