Manager - Performance Marketing - FMCG

Job Description ;

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Experience: Minimum 5-8 years of experience in marketing space handling brands / new age products on ecommerce platform

Education: MBA in marketing from premier institute, having strong understanding of online presence &Digital marketing

Industry preferred :  Pet Care business, E commerce, Retail, FMCG

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns. 

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient