Manager - Performance Marketing - FinTech

Mid level - Performance Marketing Manager

Responsibilities :

- Looking for a candidate from Fintech company

Exp - 5-10 years  

- Be the go-to expert within digital marketing (web, search, display, email, content and social marketing activities)

- Optimising campaigns across multiple channels to deliver the best return on investment


- Managing paid/unpaid ad campaigns across search, display, social and retargeting networks

- Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytics, etc)

- Identifying replicable marketing strategies, tactics and channels that address business pain points

- Produce brand and product collateral

- Weekly and monthly reporting of KPI metrics

Qualifications/Requirements:

- 5-10 years of experience in performance marketing, with at least 2 years in leading performance marketing for a consumer tech start-up

- Experience in running large scale SEO/SEM campaigns and lead gen; Experience in setting up and optimizing Google Adwords, Paid Social, Display media, affiliate marketing campaigns etc.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert

- Up to date with the latest trends and best practices in online marketing and measurement

- Outstanding communication and interpersonal skills

- Ability to lead, mentor and grow the team as required

- An entrepreneurial, creative out-of-the-box thinker, with a get-things-done attitude