Manager - Performance Marketing - FinTech

Responsibilities:

- Manage PPC efforts on various ad platforms (Google, Facebook, LinkedIn, ABM).

- Expand advertising campaigns to drive growth in the marketing channel.

- Ensure accurate conversion tracking and attribution.

- Work closely with creative and content teams for seamless execution of campaigns.

- Measure and improve key performance indicators (Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc.).

- Develop effective keyword/campaign strategies by understanding the business.

- Craft and implement PPC strategy.

- Optimize campaigns using web analytics tools.

- Communicate any roadblocks in campaign performance.

- Lead client & vendor calls and present reports weekly.

- Support pitches and productization initiatives.

Requirements:

- Proficiency with ad platforms (Google, Facebook, LinkedIn).

- Outstanding problem-solving and creative thinking abilities.

- Excellent communication, analytical, organizational, project management, and time management skills.

- Understanding of performance marketing best practices and current trends.

- Passion and excitement for Paid Search channel.

- 3+ years of Performance Marketing Experience.

- Google Ads / Facebook Ads Certified.