Upgrade to Pro Member
WB Talent Team at Winnerbrands
Views:500 Applications:100 Rec. Actions:Recruiter Actions:56
Manager - Performance Marketing - FinTech (3-5 yrs)
About the company:
Our client , a leading fin-tech brand , is on a mission to build financial services that are simple, accessible and affordable. Founded by one of the pioneers of E-commerce in India , the brand aims to build consumer-centric & technology driven businesses in the BFSI (Banking, Financial Services & Insurance) space. The brand is currently disrupting Lending, Insurance and Mutual Funds market.
Preferred Qualifications:
- Engineering
- Proven experience in managing marketing campaigns for regional brands in non-metros.
- Strong understanding of Tier-2 markets and demonstrated marketing success in these territories.
- 3+ years of experience in digital-first brands, D2C or ecommerce.
Roles and Responsibilities:
- Build and execute acquisition plans every month working with all stakeholder teams.
- Own the quality of customers and CAC.
- Own app install campaigns, CPI, uninstall rates etc.
- Strong understanding of Facebook, Google, Affiliate Marketing platforms and MMPs such as Appsflyer
- Expertise in optimisation techniques to scale up campaigns and deliver Low CPIs and CAC
- Strong knowledge of managing funnel events and customer journeys to deliver high ROI
- Own performance marketing channels. Improve RPCs, CPVs, CAC etc.
- Identify new channels for app installs, performance marketing and digital marketing.
- Manage the media planning activities end to end.
- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities etc.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
Requirement:
- 3+ years of experience in managing Google ads/Facebook ads for apps
- Expert level analytical skills
- Hands on experience with MMPs such as Appsflyer/ Branch / Adjust
- Expert level knowledge of spreadsheet programs
- Understanding of playstore analytics and app ecosystem
- Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
- Great communication skills
- Knowledge of Basic SQL & Query will be an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
