Manager - Performance Marketing - Education/Media/IT

Performance Marketing Manager

Core Responsibilities :

- You will be responsible for the overall performance marketing strategy, including but not limited to campaign conceptualization, research, account structuring, creative execution, conversion funnel optimization & reporting.

- You will manage execution across channels, generate learnings by designing testing strategies to optimize audiences, bid strategies, and creatives.

- You contribute to further growth of our performance marketing team in terms of expertise and personnel, as well as foster growth of junior team members.

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Regularly review and optimize all advertising campaigns for positive ROAS

- Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across digital channels and assets

- You influence the success of our campaign offering by staying on top of recent developments in Ad tech.

Who should apply?

- Proficiency with Google Ads, Facebook Ads, Programmatic, etc.

- 5 to 8 years of experience running performance campaigns

- Experience marketing to users in the United States.

- Regional & Global exposure in user acquisition, growth analytics & AdTech

- Expertise in Media Planning, Campaign Execution, Optimization & Reporting

- Exceptional analytical skills with the ability to evaluate and orchestrate large campaigns spanning numerous marketing channels.

- You are highly adaptable and have the ability to learn quickly and develop solutions for complex marketing programs.

- Enjoy working in a team environment

- Ability to break complex problems down into components and solve for each component.

- Desire to work on campaigns where achieving a specified CPA is the #1 goal