Consultant at Strategic Resources
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Manager - Performance Marketing - eCommerce (1-5 yrs)
- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis.
- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, affiliates, referrals, social, etc.) in multiple slices & dices.
- Drive digital marketing efficiencies and reach through continuous A/B testing, innovation using different platforms and new formats, active co-creation and planning with Google / Facebook / others as partners.
- Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate etc. Serve as the strategic lead for exploring programmatic display, in the future.
- Plan email-marketing calendar and executions in close cooperation with Brand Marketing.
- Work with the Brand and Content Marketing leads to align on marketing strategies.
- Experience in optimizing Google Adwords, Facebook Ads, Display media campaigns, SEO, SEM, ASO and Email marketing etc.
- Have worked as a performance marketer in the gaming space in India