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11/06 Srishty Mukherjee
Operations Lead at

Views:1698 Applications:450 Rec. Actions:Recruiter Actions:159

Manager - Performance Marketing - eCommerce (1-3 yrs)

Any Location Job Code: 936742

What You'll Do

- Lead acquisition campaigns on digital and offline channels, with a focus on paid search acquisition

- Increase paid search acquisition by launching campaigns to capture new demand as well as optimize existing campaigns to improve return and efficiency

- Test and develop new paid social acquisition strategy based on Yext's solutions and go-to-market segments in order to drive more inbound demand

- Maintain and supervise reports, budgets, campaign performance, return on investment, LTV, and other channel metrics

- Build ideas for campaigns by writing ad copy and sharing a creative vision with the design team when applicable

- Act as a business partner to internal teams such as product marketing and creative

- Build out tests to prove out hypotheses and recommend performance optimizations

- Take an evidence driven approach to leading campaigns and derive insights on strategy and performance

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

- Communicate weekly and monthly updates, progress reports, timelines, and channel metrics

- Write creative briefs to define program objectives and critical metrics, optimizing campaigns to maximize return on investment

- Work closely with the other teams and partners to ensure acquisition goals are met
What You Have :

- A BA/BS degree or similar college level education, or equivalent practical experience

- 1+ years of related performance marketing or paid acquisition experience

- A passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out

- Excellent cross-functional skills especially around your ability to influence others

- A firm grasp of Web Analytics, A/B Testing, and data-driven marketing

- Strong analytical ability and are an advanced Excel nerd

- Ability to analyze performance data for optimizations

- Outstanding ability to think creatively, identify and resolve problems

- Can write direct ad copy that is built to convert

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- High levels of integrity, autonomy, and self-motivation

- An energetic and willing attitude

- The capability to synthesize sophisticated ideas into impactful recommendations for senior executives

- A hungry, infectious personality: were looking for someone determined and able to win

Women-friendly workplace:

Maternity and Paternity Benefits

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