Manager - Performance Marketing - Consumer Internet

Performance Marketing Manager

- Performance Marketing Manager is a critical position, which will be responsible to drive the user acquisition (UA) efforts. As a Performance Marketing Manager, you will be a key member of our team who is responsible for growing our player base and expanding our audience.

- The ideal fit would be the one who is analytical, creative and strategic. You will be instrumental in helping us scale our marketing initiatives and help optimize campaign performance of our existing games as well as pipeline projects.This would involve rapidly scaling current opportunities and generating new ideas that can grow into long term revenue drivers. You will be working across paid user acquisition channels, primarily Facebook, Instagram, Google as well as other emerging digital platforms.

Major responsibilities of the role would involve:

- Own the strategy, execution and optimization of digital media

- Responsible for managing and optimizing user acquisition campaigns

- Ideate and work with artists to create collaterals required for running these campaigns 

- Develop and own budget, reporting, and plan for each of the initiatives

- Buy and track the various acquisition channels with a strong emphasis on performance-based user acquisition strategies

- Analyze data from A/B tests to provide insights, meaningful suggestions, and recommendations on action items

- Analyze ROI of all campaigns. Manage and scrutinize campaign results to determine how best to allocate budget to continuously improve user acquisition results

- Build and monitor conversion and activation funnels

Experience/ skills required:

- 2-5+ years Marketing experience in consumer internet product (Marketing experience in F2P games is a big plus)

- Experience with managing and optimizing Facebook/Instagram/UAC advertisement

- Ability to write concise, attention grabbing and hard-hitting copy to hit the target audience - Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving

- Experience in managing creative ad development including copywriting tasks - Flexible individual who is comfortable working in a fast-paced, dynamic and team-based environment

- Comfortable with data and visualization

- Strong interpersonal skills

Culture:

- We give you the freedom to implement your ideas

- Competitive compensation and benefits. We create great teams and take very good care of them

- Independence and a lack of bureaucracy that clears the way for you to do the best work possible

- Work with kind, humble teams that inspire