Manager - Performance Marketing - Bakery Business

We are looking for a Performance Marketing Manager for India's Largest artisan bakery brand.

About Company

Our client is one of the strongest brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a 'Master Baker' from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.

Key Responsibilities:

- To generate revenue in the D2C vertical as per the company's business plan

- To create and implement successful campaign strategies for performance marketing on FB/Insta/ Google, etc

- To develop a team under them to help with analytics and execution of digital campaigns

- To design and run marketing campaigns on these portals and report its ROI with analytics - Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

- Drive the collection and understanding of customer engagement data to identify conversion optimization opportunities

- Use a process of testing to prove hypotheses and recommend performance optimizations

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Help support weekly and monthly reporting of channel metrics, goals, and other KPI's.

Requirements:

- Should have in depth knowledge of how to run successful digital campaigns including the quality of content creation

- Should have in depth knowledge of how to run successful digital campaigns including the quality of content creation

- Someone who understands running specific campaigns for top of funnel customers and di- erent campaigns for retargeting bottom of funnel customers

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

- Highly goal-oriented and self-driven individual with excellent communication skills.

- Open minded, curious and a strong problem solver.