Manager - Performance Marketing - AdTech/EdTech

Responsibilities :

- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization Reporting

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms Web and Apps, for your product portfolio

- Lead optimize media buying decisions by using vast sources of data campaign reports, internal databases, competitor analysis and market intelligence

- Be at the forefront of latest Ad tech developments, DSP's algorithms, Product research market opportunities to diversify scale the business

Mandatory Criteria :

- 5-8 years of relevant experience is required.

- Preferably post graduation degree and experience in e commerce/ Ad Tech or Ed Tech companies

- Relevant experience in performance campaigns ( lead generation)

- Proficient with media buys on AdWords

- Experience of managing US spends preferred

- Research and leverage industry trends and competitive analysis to inform performance marketing strategies.

Location : Mumbai, Pune