Manager - Performance Marketing

About the Role

We are seeking a highly motivated and results-driven Performance Marketing Manager to lead digital acquisition efforts and scale high-impact campaigns.

The ideal candidate has experience managing performance-driven campaigns in fast-paced industries like ed-tech, e-commerce, or tech.

You will work across platforms like Google Ads, Meta Ads, LinkedIn, and more to drive qualified leads, optimize CAC/CPA, and increase ROI on paid digital spends.

Key Responsibilities

Campaign Strategy & Execution

- Plan, run, and scale paid campaigns across Google, Facebook, Instagram, LinkedIn, and more.
- Develop paid media plans to meet KPIs like lead volume, cost per lead (CPL), and return on ad spend (ROAS).

Lead Generation

- Drive quality lead acquisition through paid channels including Search, Display, and Social.
- Optimize for CPL and CPA while aligning with sales conversion goals.

Performance Analysis

- Track performance using tools like Google Analytics and internal dashboards.

- Analyze trends, adjust strategy, and share actionable insights weekly.

A/B Testing

- Test creatives, copy, CTAs, landing pages, and target segments to improve results.

- Continuously iterate on winning campaign combinations.

SEO/SEM Optimization

- Align paid campaigns with organic SEO strategies.
- Optimize quality scores and reduce CPC for better ad placements.

Budget Management

- Manage monthly digital ad budgets efficiently across all platforms.
- Maximize return on each rupee spent while maintaining cost-efficiency.

Cross-functional Collaboration

- Work with the content and creative teams to build compelling ads.
- Collaborate with sales, tech, and product to ensure campaign alignment with business goals.

Market Intelligence

- Stay updated on the latest performance marketing trends.
- Benchmark against competitors and identify areas of opportunity.

Candidate Requirements

Experience:

- 24 years of proven experience in performance marketing, digital advertising, or media buyingideally in a B2C or e-learning/e-commerce context.

Skills & Tools:

- Proficiency with Google Ads, Facebook Ads Manager, Google Analytics.

- Familiarity with CRM tools, A/B testing platforms, and bid strategy optimization.

- Data-driven thinking with a sharp eye for ROI and attribution models.

Education:

- Bachelors in Marketing, Business, or related field; MBA is a plus.

Mindset:

- Self-starter with a growth-hacking mentality and strong ownership of KPIs.

Languages:

- Fluent in English (Regional language proficiency is a plus).

Travel:

- Open to occasional travel for team or campaign requirement.