- PPC Campaign Management/Google Analytics
- Web development & landing page optimization
- Client Retention & Relationship Management
- SEMrush, SEO Quake / Moz, SEO optimization
- Strategic Thinking
- Content Creation
- Social Media Marketing
- Metrics & Analytics / Conversion rate optimization
- Daily conversation includes liaising with all business stakeholders/heads & the sales team for understanding the sales trajectory, call center feedback and taking necessary steps
- Initiated & implemented source attribution in LMS and integrating with CRM for facilitating end to end tracking of customer journey and establishing customer lifecycle value
- Automated all marketing reports for one-click view of digital channel performance and assess its contribution to sales for each business vertical
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