Manager - Pay Per Click

Location - Hamirpur Town in Himachal Pradesh

- We are seeking an experienced PPC Manager to lead and optimize our paid media strategy across various platforms.

- The ideal candidate will manage end-to-end pay-per-click and social media advertising campaigns, ensuring they are performance-driven and aligned with our broader marketing goals and budgets.

Key Responsibilities:

- Lead and manage the company's PPC campaigns across platforms under the direction of the Marketing Manager.

- Conduct keyword research, A/B testing, and data analysis to drive campaign optimization and ROI.

- Develop and implement targeted campaigns, including compelling ad copy and optimized landing pages.

- Handle Shopping Ads campaigns with deep expertise and precision.

- Collaborate with internal teams and external partners to develop creative and high-converting content.

- Monitor, analyze, and report on campaign performance metrics and market trends.

- Provide detailed ROI analysis and actionable insights for continuous improvement.

- Analyze competitor PPC strategies, including keyword targeting and ad positioning.

- Manage advertising spend in alignment with assigned budgets while maximizing outcomes.

- Stay updated on industry trends, platform updates, and emerging technologies.

Skills & Qualifications:

- Proven experience in managing PPC campaigns with measurable success.

- Strong analytical skills with hands-on experience in data interpretation and reporting.

- Proficient in tools like Google Analytics, Google Ads, Facebook Ads Manager, and Bing Ads.

- Familiarity with multi-platform advertising (Google, Facebook, Bing, Yahoo; LinkedIn Ads is a plus).

- Proficiency in MS Office, especially Excel.

- Strong understanding of campaign tracking and performance optimization techniques.

- Basic knowledge of HTML and XML is an added advantage.

- Excellent communication and client interaction skills.

- Experience in proposal making and strategic input for campaign development

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Location - Hamirpur Town in Himachal Pradesh