Manager - Paid Campaigns - PPC & Display

Our client is a Delhi-based startup founded in 2018 by graduates from VIT. It is a digital marketplace which focusses on assisting their clients in expanding their online presence by finding the right vendors for various IT services including Website development, App development, Online marketing etc.

Our technology-based client is backed-up by venture capitalist and angel investor. It has onboarded over 1000 sellers so far and has facilitated transactions over 6 crores. Their top clients include CBRE, FedEx, Swiggy etc.

They are currently developing India's first dedicated B2B Service Procurement Platform.

As a Paid Campaigns(PPC & Display) Manager, you will be responsible for running paid marketing campaigns on various digital media such as Google Ads, Facebook Ads, Instagram, Linkedin and Youtube Ads. This role includes high ownership and accountability of the tasks and would be a cross-functional role where you might work in sales and operations as well.

What you need to do:

- End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)

- Conducting keyword research and optimizing the campaigns

- Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business

- Optimizing the ad copy, landing pages for the best lead quality

- Optimizing the campaigns regularly for improving the performance

- Identifying trends and insights, and optimizing spend and performance based on the insights

- Measuring and reporting performance of all marketing campaigns, and assessing against goals

- Brainstorming new and creative growth strategies

- Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency

- Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements

- Implementing A/B testing to continuously improve ROI

Desired Candidate Profile

What you need to have:

- Proven 4+ years SEM experience in managing PPC campaigns across Google

- Well-versed in performance marketing, conversion and online customer acquisition

- Understanding of keyword matching, keyword research and optimization

- Experienced in understanding google analytics and pixel integration

- Creative copywriting for ads

- Prior experience in working with affiliate ad networks (bonus)

- Understanding of campaign data and growth metrics

- Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)

- Excellent communication skills

- Strong analytical and problem-solving abilities

- Willingness to work in a dynamic startup environment

- Ability to think creatively and work independently in a fast working environment