Manager - Online Marketing - Stock Broking Firm

Online Marketing Manager

- Responsible for generating leads to increase sales (Online)

- Responsible to develop brand value.

- Work experience in Stock broking firm and/or capital market.

- Know-how on effective online marketing strategies for industry like ours

- Planning budgets for the various online marketing strategies

- Calculating the response rate from various marketing strategies

Responsible for :

- Measuring and reporting on the performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- A Highly creative person with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)