18/03 Nidhi
HR at iTaap

Views:5026 Applications:476 Rec. Actions:Recruiter Actions:398

Manager - New Product Development - FMCG (4-4 yrs)

Delhi/Delhi NCR Job Code: 810036

New Product Development- manager ,FMCG

1. Test Launch and Present Performance against Action Standardi.Develop Test Launch strategy

- Research internalization & insight generation

- Business Case development and approval

- Offer Development (Product, Brand, Communication) liaison with R&D, Marketing, Consumer Insight, Strategic Initiatives, Procurement and Operations

- Offer Validation

- Test Launch

2. Development of variants for existing business lines, basis brief from brand managers.

- Business Case development and approval

- Offer Development (Product, Brand, Communication) liaison with R&D, Mktg, CI, SI, Ops

- Offer Validation

- Test Launch

3. Test Launch and Present Performance against Action Standard

- Develop Test Launch strategy

- Execute

- Own and Share Test Launch performance for rollout decision

4. MAJOR CHALLENGES

- This role has to drive multi-disciplinary team of R&D, Brand Managers, SI, CI, Sales and Operations through co-working and influence, as there is no direct reporting of other functions under the role.

- High level of category understanding, planning and co-ordination with different teams, driving them towards meeting various stage-gates will be required as a stakeholder, not just a timekeeper.

DIMENSIONS :

1. Number of projects running at any point of time: 3 big projects, 2-3 smaller variant projects

2. Direct reports: Trainee as required

3. Dotted line working with: CI, SI, R&D, Procurement, Brand, Sales & Operations

4. Should be open to extensive travel and working in the market and meeting consumers

SKILLS AND KNOWLEDGE :

- Atleast, 4 years in NPD role in FMCG company.

- Post MBA marketing experience preferably in process oriented and well-structured fast moving consumer goods companies

- Should have exposure to practice of professional brand management at a national level.

- Should have led launch of new brands or products in his career.

- Should have used research inputs practically into development of brand and customer programs.

- Should have independently handled creative agencies.

- Should be willing to own the projects and take them to logical conclusion, taking help form peers/seniors along the way

- Should be open to extensive travel and working in the market and meeting consumers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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