Manager - New Product Development - FMCG

New Product Development- manager ,FMCG

1. Test Launch and Present Performance against Action Standardi.Develop Test Launch strategy

- Research internalization & insight generation

- Business Case development and approval

- Offer Development (Product, Brand, Communication) liaison with R&D, Marketing, Consumer Insight, Strategic Initiatives, Procurement and Operations

- Offer Validation

- Test Launch

2. Development of variants for existing business lines, basis brief from brand managers.

- Business Case development and approval

- Offer Development (Product, Brand, Communication) liaison with R&D, Mktg, CI, SI, Ops

- Offer Validation

- Test Launch

3. Test Launch and Present Performance against Action Standard

- Develop Test Launch strategy

- Execute

- Own and Share Test Launch performance for rollout decision

4. MAJOR CHALLENGES

- This role has to drive multi-disciplinary team of R&D, Brand Managers, SI, CI, Sales and Operations through co-working and influence, as there is no direct reporting of other functions under the role.

- High level of category understanding, planning and co-ordination with different teams, driving them towards meeting various stage-gates will be required as a stakeholder, not just a timekeeper.

DIMENSIONS :

1. Number of projects running at any point of time: 3 big projects, 2-3 smaller variant projects

2. Direct reports: Trainee as required

3. Dotted line working with: CI, SI, R&D, Procurement, Brand, Sales & Operations

4. Should be open to extensive travel and working in the market and meeting consumers

SKILLS AND KNOWLEDGE :

- Atleast, 4 years in NPD role in FMCG company.

- Post MBA marketing experience preferably in process oriented and well-structured fast moving consumer goods companies

- Should have exposure to practice of professional brand management at a national level.

- Should have led launch of new brands or products in his career.

- Should have used research inputs practically into development of brand and customer programs.

- Should have independently handled creative agencies.

- Should be willing to own the projects and take them to logical conclusion, taking help form peers/seniors along the way

- Should be open to extensive travel and working in the market and meeting consumers