New Media / Video Marketing

Duties and Responsibilities :

- The client has a robust and fast-growing digital acquisitions practice. The objective is to make video the center of digital marketing for improving customer engagement and delivering business.

KEY ROLES AND RESPONSIBILITIES :

VIDEO MARKETING :

- Spearhead a team of marketing specialists to deliver and run the video marketing engine for the company.

- Build a robust video marketing strategy for the company from video production, hosting, marketing to video capabilities both on and off us ecosystems.

- Create innovative video campaigns for digital and offline to drive customer engagement and business.

- Build capabilities engine around video to drive business.

- Nurture & build a partner ecosystem and work with them to deliver the video objectives for the company.

- Drive the video amplification channels with innovative and creative approach.

- Research, benchmark and reference video marketing practices around the world to adapt and implement in the company.

- Drive data and trend analysis to build a logical video hosting, production and recommendation engine.

- Analyze data across video campaigns to determine best practices and implement the same.

- Build an organic video marketing practice.

VIDEO PRODUCTION :

- Lead to build an extensive video production engine for the company.

- Should have sound knowledge of various video formats, production styles, pre- and post-production editing tools and software.

- Design and create innovative videos to drive customer engagement and business.

- Ideate, plan and create best-in-class video content for digital marketing campaigns.

- Should have worked on video film creation and have sound knowledge of the process and aesthetics.

- Strong knowledge of scripting aesthetics, conversations and building stories via videos.

- Build and nurture a strong partner ecosystem to deliver on the objectives.

STAKEHOLDER MANAGEMENT :

- Work with leadership teams across functions to understand the objectives, use cases & implement the initiatives.

- Nurture and develop a wide range of partner ecosystem to deliver the objectives.

- Build strong working relationships with internal stakeholders across multiple teams.

PLANNING, BUDGETING AND MONITORING :

- Plan and implement the annual operating plan for the video marketing vertical.

- Budget the digital marketing spends for the year, monitor and periodically re-appropriate.

- Plan and monitor budgets for partner ecosystems.

- Identify cost control opportunities and plan organic marketing activities to deliver efficiencies.

TEAM DEVELOPMENT :

- Lead, develop and groom team members to professional heights, playing a key role in their career development.

- Work closely with them to guide and enhance their work, improve their video marketing and production deliveries and become a well-rounded video marketer.

- Create opportunities for them to push above their weight and do great work.

- Clearly establish individual performance expectations and evaluation metrics, and regularly review individual performances.

- Effectively engage team and provide guidance/support for their professional development by nominating them for relevant learning courses, sharing insights on digital & video marketing and exploring newer capabilities.

- Align them to the company's culture.

- Guide them on developing their inter-personal and stakeholder management skills.

REQUIRED QUALIFICATIONS AND EXPERIENCE :

- Ability to work in self-directed, fast-paced, results-oriented environment

- MBA or equivalent degree, preferably in Video & Digital Marketing.

- Minimum of 8-10 years of relevant work experience

- Sound knowledge of video production and marketing.

- Knowledge of various video platforms and capabilities.

- Advertising, Copywriting, Content Creation, Proof-reading and Editing Skills will be an advantage

- Excellent command over written and spoken English

- Ability to meet strict and aggressive deadlines

- Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations

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