Manager - National Assets & Sales Development - FMCG/Retail

Position Name: National Assets and Sales Development Manager

Reporting into: National Channel Manager

Function: Sales- Retail

Level - 5

Location: New Delhi

Eligibility & Experience

- MBA or equivalent

- Must have completed at least 2 years in the current role and in the organization

- 7+ Years of Work Ex in FMCG

Position Summary:

- The role entails leading the Asset management & sales development agenda for Retail sales; trade marketing; sales IS & sales capability pertaining to freezers on a Pan India capacity. This is a key role and reports to the Retail GTM & Trade marketing manager.

Responsibilities and Accountabilities:

- Develop an effective & efficient Go to Market strategy (GTM) to for Retail freezers to build a long term sustainable business. Review the working, analyze and evaluate the effectiveness of freezers, methods, costs, and results in partnership with regional teams.

- Driving the AOC numbers through structured BTL interventions across regions for entire the universe of freezer stores. Plan, strategize and implement BTL inputs to drive Top Line and Bottom-line numbers

- For freezer stores, conceptualize & execute sales development activities, sales policies, processes, reporting/data analytics to delivery of short term and long term business goals.

- Work with the regional teams & lead the agenda on business process re-engineering; ensure preparedness required for the platforms and track the execution of the same

- Assess sales force capability basis freezer performance insights; develop capability build modules and partner with regional teams in delivery, execution, and maintenance.

- Lead the agenda on sales automation for freezer stores in partnership with sales IS manager; drive adherence to sales IT deployment plan and carry out necessary course corrections basis on-ground realities; Analyze smiles data to develop insights and use the same to drive business.

- Planning and delivery of trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations etc for the universe of freezer stores to drive volume and also build consumer awareness at store level.

- Basis insights from data and on company Pack x Price strategy develop and execute POG for all types of freezer outlets. Refresh POG during launch to optimize space.

- Anchor the asset management agenda for McCain through continuous refinement of processes, review, track and reporting. Consistently review space utilization in McCain freezers and optimize space to maximize ROI.

- Manage the trade spend budgets for freezers, track and review ROI on a monthly basis.

- Partner with regional teams to plan & execute incentive programs for TSIs and Jr TSIs across the retail system.

- Partner with the finance team to ensure freezer audits are planned, executed and results reported. Remediation of audit deficiencies as per agreed timelines and results published.

Competencies:

Critical TECHNICAL (Function-Specific) Competencies:

- Proven track record in sales management at TM/BDE/ASM level.

- Experienced in Trade marketing/Activations in GT/TT environment.

- Hands on experience in sales automation environment.

Critical CORE (General Behavioral and Business) Competencies:

- Creative thinker,

- Collaborative

- Highly result oriented

- Balanced people manager

- Sound analytical abilities