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Manager - Modern Trade Marketing - FMCG (7-10 yrs)
JOB PURPOSE: Overall responsible for Managing modern trade marketing. The position will also focus on using analytics to drive engagement and conversion.
Role & Responsibilities
1 .Designing and executing specific promotions and offers, remarketing activities, specific targeting and sampling. Manage for New store launches . Work closely with Advertising/Media agency for all ATL creative development & execution and with internal BTL team for planning and execution of BTL initiatives. Major works include- Innovations, creative development, Digital mediums to drive consumer awareness, consideration and trials.
2 . Organized brand promotional events . Generate leads from all the channels and converting the leads into business. Spearheaded end-to-end conceptualization & execution of marketing strategies to create the desired brand image.
3. Administering the site inventory; designing and implementing new daily, weekly and monthly performance reporting to track conversions .
4. Partner with the Head Marketing and Brand Managers to develop the specific strategies and identify requirements.
5. Category management and Promotion planning. Regularly Interact with consumers/non-consumers of company, competitor brand and retailers through Market Surveys during Market visit.
6. Lead resource for planning and negotiating for in-store activations, visual merchandising, sell-out plans with the accounts
7. Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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