Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
24/07 Shagun Gupta
Director at Mosaro

Views:239 Applications:43 Rec. Actions:Recruiter Actions:41

Manager - Media & Analytics (4-10 yrs)

Mumbai Job Code: 954890

The role is with a leading and new age Media Agency

- We are looking for someone who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem

- Willingness to work with multiple client/internal teams simultaneously and demonstrated ability to manage a junior resource(s) as well to cater to campaigns across multiple geographies

- Ability to handle large media budgets to best optimize engagement based branded content campaigns and pivot if necessary basis data backed decisions

- Reachout to new platforms in social media as well as measurement partners to understand the ever evolving media landscape

- A robust understanding of all platform based digital advertising is required

- Demonstrate experience using data and KPI metrics to monitor performance and measure paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI

- Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights

- Understand the levers of content creation and performance to analyse social media performance & audience data and make recommendations based on the analysis to support content decisions

- Having an acute sense of a creator's way of working

- Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at Global Creator Network (GCN)

- Knowledge of and interest in the latest developments in the content and tech world is a must

- Have a deep understanding of the key metrics, insights, and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.) and be comfortable with all social media and web analytics tools

- Strong sense of analytical and quantitative skills. The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans

- Knowledge of public data APIs and access to data across different social platforms, coding skills e.g. Python, Javascript is a huge plus

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.