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07/07 Abhi
Recruiter at Pragti

Views:393 Applications:137 Rec. Actions:Recruiter Actions:113

Manager - Marketing - Therapy Segment (3-7 yrs)

Bangalore Job Code: 947515

Roles & Responsibilities : 

1. Collaborating with internal and external stakeholders to facilitate the achievement of Business goals.

2. Assess Market potential & leverage it through right product mix aligned with Business Strategy

3. Strategy & Business development including New Product Launches

4. Brand management to strengthen portfolio, reviving existing portfolio and consolidating existing Brand portfolio

5. Create strategies for distinct positioning & communication of the different products

6. Preparation and implementation of promotional strategies - focus on concept marketing, customer development

7. Build cohesive sales & marketing team and leveraging them to achieve sales goals & bottom- line objectives

8. Evaluating & controlling the marketing contribution for the division

- Improve Market Share, Prescriptions & Prescribers, Rank, Growth

- New brand building exercises to grow the therapy area

- Achievement of Sales & profitability targets

- Improve Speciality Coverage and Therapy Focus

- People Development & Team Building

9. Campaign & special activities planning for Key Opinion Leaders

10. Periodical (Monthly) brand review & monitoring

11. Field Work to review & evaluate strategy implementation

12. Supporting the team to utilize strategic growth levers based on Situational Analysis and create impactful campaigns

13. Collaborate with agencies to optimize the brand communication (Manage all creative agencies for resourcing, quality of work and contracts as per brand requirements)

14. Drive Innovative Packaging Initiatives - patient centric packaging initiatives with direct impact on treatment adoption/compliance

15. Work with purchase team to finalise and determine the pricing strategy

Women-friendly workplace:

Maternity and Paternity Benefits

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