Manager - Marketing Strategy - Retention - IIM/ISB/MDI/FMS

Scouting for seasoned professionals for one of the leading MNC that offer great benefits with opportunities to advance and learn alongside accomplished business leaders.

Roles & Responsibilities :

- Define, execute and analyze the communications strategy, concept and campaigns to deliver on business objectives

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Work closely with the strategy, business and growth teams to support the broader objective to drive communications for all our key programs

- Lead, plan and manage internal and external local integrated communications and workflows, ensuring effective exchange of campaign information and assets delivery

- Work with Campaign Leads to write success stories, lessons learned, and activity reports, following branding and marking guidelines

- Strategize & execute brand campaigns for the new product categories, across all marketing channels using email, sms, push and inside app messages, nudges etc.

- Generate insights, turn them into marketing briefs and work together with external or internal partners to deliver successful marketing campaigns

- Track all business & marketing KPIs, providing actionable insights for improvement of communication efficiency

Qualifications - MBA from Tier 1 Institute