Manager - Marketing - Startup - IIM/MDI/ISB

TIER 1 B SCHOOL

Marketing is responsible for driving category marketing including content creation, promotions and marketing campaigns.

RESPONSIBILITIES :

- Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives.

- Chalk out a marketing calendar for PC in conjunction with category teams and work towards execution and implement them

- Liaison with category teams create cutting edge marketing communication across digital, TV/ OOH media

- Own and drive the overall content and influencer marketing pipeline for category

- Work with external and internal teams for creation and implementation of content

- Successfully implementing marketing campaigns across online and offline media to ensure brand saliency of the category

EDUCATION AND EXPERIENCE :

- 2-4 years of relevant work experience of working on brands managing the communication and brand strategy.

- Has exposure to creative development process, including content and campaign creation and execution

- Needs to have exposure to media planning, Digital planning etc.

- Having strong creative bent of mind, with ability to generate ideas to drive brand visibility

- Has an analytical bent of mind and is able to understand data

- Cross-functional team management skills to liaison with both external agencies and internal stakeholders

- Comes with industry contacts and publisher connections has worked with vendors across domains

- Experience of working in unstructured environment, entrepreneurial in nature

- Excellent verbal and written communication skills

- Self-motivated, aggressive, open to learning with an extremely positive attitude