Manager - Marketing - SME Segment - Glass/Fertilizers/Manufacturing

Marketing Manager

- The job is responsible for the growth of our sales channels.

- Increase the company's presence in relevant marketing channels.

- Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Deploying successful marketing campaigns and own their implementation from ideation to execution.

- Experimenting with a variety of organic and paid acquisition channels

Responsibilities:

- Be in-charge of marketing budget and allocate/invest funds wisely- ATL/BTL/ Digital media etc.

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

- Build strategic relationships and partnership with key industry players, agencies and vendors.

- Measure and report performance of marketing campaigns, gain insight and assess against goals at regular intervals.

Requirements:

- MBA from a reputed institute.

- Demonstrable experience in marketing.

- Potential and attitude required to learn.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

- Experience in setting up and optimizing Google Adwords campaigns.

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

- In-depth application knowledge of Data analysis, interpretation and trend analysis is required.

- Good taste, a sense of aesthetics and a love for great copy and witty communication.

- Up-to-date with the latest trends and best practices in online marketing and measurement.