Manager - Marketing Services - FMCG/Retail

JOB : Manager marketing service

SUPV. TITLE : Head, Marketing Services

Exp: 5-8 yrs

Industry: FMCG, Retail

Location: Gurgaon

Qualification: MBA from (Tier 1/ Tier 2 B Schools)

Batch : 2005/2006/2007

PURPOSE OF THE JOB: Capture the essence of the whole job in one or two sentences.

JOB FUNCTIONS: List major job functions using simple task statements. For example: Supervises the construction of all new restaurants. (Include % of time spent on each function.)

Innovation: - Time: 20%

- Support in process development and running of new product development projects

- Work as part of cross functional team for all new product development projects, across brands

- Implement consumer researches/ operation tests for the product.

- Support Consumer insights (Market Research) - Time :50%

- Write research briefs.

- Identify research vendors.

- Develop research calendars for each brands.

- Develop competitive rate cards.

- Ensure on time delivery of research.

- Identifying new research tools.

- Brand analysis for marketing co op, management team meetings and new projects.

Independent responsibility:

- Monthly/quarterly brand health presentation to marketing team.

- Support and coordinate brand team to get relevant research analysis from agency.

Media Coordinator: execution excellence in media across TV, press, radio, other mediums - Time % :30%

- Prepare media briefs for the agency.

- Follow through on all media campaigns and ensure timely implementation (press/TV/outdoor etc).

- Track implementation, develop reports on activity.

- Build relations with channels and publications for better media coordination.

- Reconciliation of media delivery post implementation vs plans.

- Coordination with teams for media brief and implementation.

- Supervising bill payments to all media vendors.

- Independent responsibility:

- Managing relationship independently with channels/other media providers.

- Internet Marketing, SMS marketing, new media, if any.

- Manage agreements and payment terms and conditions with media agency.

- Liase with franchise partners for communication and approval of media plans like outdoors, print etc.

PEOPLE LEADERSHIP: Indicate total number of employees reporting (directly & indirectly) by level to this job.

WORKING RELATIONSHIPS: List positions or external contacts with whom this person interacts regularly.

- Cross functional team, Franchisee, Research agency, Media agency, Media vendors

KNOWLEDGE AND SKILL REQUIRED: State formal educational level and experience required for the job . State additional professional, technical or years of experience required.

EDUCATION: MBA.

EXPERIENCE (and other qualifications): Minimum 6 yrs

- Ideally, atleast 2-3 yr experience in brand management (not a research or media specialist)

- Communication Skills.

- Relations building/networking.

- Hard working and strong execution capability.

Contact - hemlataverma4447@gmail.com