Manager - Marketing - SaaS/IT

Responsibilities:

- Define marketing requirements and lead a marketing plan that supports UnitedLayer's business strategy.

- Create and manage highly engaging, strategically focused campaigns that move leads through the marketing/sales funnel.

- Measure, monitor and optimize the performance of all marketing activities.

- Work collaboratively with Sales teams to identify marketing opportunities that will drive business objectives

- Conduct landscape studies and provide actionable insights.

- Provides information by collecting, analyzing, and summarizing data and trends.

- Drive the creation of content needed for lead nurturing and across all key social media properties, including Twitter, LinkedIn, Facebook.

- Plan, manage and execute corporate events including customer dinners, webinars, summits, etc.

- Drive research and awareness on trending and/or effective content campaigns to help continually evolve the quality, relevance and timeliness of our communications.

- Participate in marketing and creative strategy development.

Requirements:

- 8-20 years of experience in a company which is in the area of Cloud/SAAS and/or IT/ networking systems and technologies.

- Proven experience in executing and managing marketing campaigns

- Cross-functional Collaboration: Excels at working and communicating cross-functionally, across different parts of the marketing organization and sales organization

- Planning: Ability to build an integrated marketing plan that aligns to all stages of the buyer's journey

- Execution: Excellent project management and execution skills

- Market awareness: Understands the different markets, buying behavior, industries, channel/3rd party implications, and how to work with partners

- PR and Social Media: Experience building PR and Social Media plans, working with agencies and corporate communications teams

- Writing Skills: Ability to the author, review and edit promotional content including email invitations, landing pages, messaging for signage, etc.

- Analyze: the ability to understand metrics and report on success across all regional programs, campaigns and events on an ongoing cadence

- Strong team player able to work strategically and in a hands-on fashion.

- Drive. You want to be challenged and you are constantly seeking new opportunities to learn, gain and apply new skills and knowledge.

- Excellent face presence and ability to articulate UnitedLayer key value

- Fun-loving, positive attitude - excellent interpersonal skills

- The position will be based in Bangalore, India.

Education:

- Bachelor's Degree, MBA or equivalent is a plus