Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/03 Bhavna Mehra
Director at B Placed Pvt Ltd

Views:550 Applications:132 Rec. Actions:Recruiter Actions:99

Manager - Marketing - Real Estate (4-6 yrs)

Mumbai Job Code: 811063

Marketing Manager - Real Estate MNC - IC Role


Job Title Manager - Investor Services Marketing

Department Marketing & Communications

Manager Director Marketing / Business Marketing Lead

Location Mumbai

Objective :

- Enhance overall brand and market reputation for the Firm's Investor Services businesses such as Markets, Capital Markets, Industrial, Retail, Hotels & Hospitality, Land, Residential. Support research team with marketing strategy through social media promotion and events. Drive property marketing, content marketing, digital marketing and business development sales support.

Accountabilities :

- Business Line Marketing

- Assist assigned businesses in defining their most appropriate target audience, and ensure our marketing messages reach this audience

- Align with broader investor marketing campaigns by driving collaboration on editorial, event, campaign and content calendars; yearly marketing plans; national marketing integration and best practices implementation

- Work on various RFPs and BD proposals

Content Marketing :

- Map and execute content strategies, leverage data and research to develop content themes/topics and assets that support marketing objectives

- Support lifecycle content strategy with goals to drive brand awareness, leads, web traffic, conversion and business growth

- Assist business lines in strategically marketing content and defining key success metrics and measurable outcomes

Integrated Marketing Effort :

- Design and execute marketing programs that drive sales.

- Draft messaging, analyse competition, market content, support event sponsorships, direct marketing, digital campaigns and account-based marketing

- Partner with the brand, research, digital and PR teams

- Champion joint efforts between all business lines

Events :

- Conceptualise, plan and execute business line and firm-level events (in conjunction with event partners)

- Be the alliances and partnerships SPOC for the organisation for trade bodies and industry associations

- Qualifications & Experience A management graduate with 4-7 years of experience, encapsulating various marketing skills (brand, content curation, events and digital marketing).

Behavioural Competencies :

- Effective mix of strategic and tactical thought process

- Excellent grasp of language as well as content generation, marketing, management and content generation

- Experience working in matrixed environments

- Expertise in aligning communications in lines with business objectives

- Excellent command on written and spoken language, delievering presentations, capability brochures and case studies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.