Manager - Marketing/Public Relation & Sales - Academy Business

Marketing, PR and Sales Manager || Academy Business ||

Responsibilities

- Develop a marketing communications plan including strategy, goals, budget, and tactics

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Coordinate all public relations activities

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Create content for press releases, byline articles, and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends

- New Student Enrolment responsibility for Product across all Channels

- To be the Product subject matter expert, providing product thought leadership

- Drive Centre/Product sales plan & execution

- Work with marketing on pricing/competitor insights and product/ center scoping