To develop Brand vision and strategy from the Medical/HCP standpoint and will be responsible for overall performance and profitability of portfolio whilst achieving the required share and revenue objectives

Main Duties and Functions :

- Developing the plans/strategy of the brand for HCPs and gaining support of top management

- Leading the Innovation agenda for HCP-channel as per the Brand Strategy

- Implementation of brand plans for HCPs (as agreed above), includes.

- Ensuring timely implementation of the activity calendar for HCPs

- Identifying and drawing up any corrective/reactive action required on the brand through prescription share review.

- Constant scanning of healthcare trends and implications on the brand.

- Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.

- Identify and deploy any HCP/Medical as well as consumer research that may be needed on the brand

- Developing and maintaining HCP Insights and Consumer Understanding with regard to the products under the brand

HCP communication :

- Developing overall HCP communication strategy.

- Developing new messaging matrix and materials in close collaboration with the medical, legal and regulatory team for HCPs

- Driving the HCP digital approach: HCP website regular updates, e-CME implementation, asset development to support CBUs strategy

- Developing HCP to patient education tools in cooperation with local business units/sales

- Maintain a monthly dashboard of all HCP activations/communication.

- Track brand performance.

- Provide assistance with preparation of submissions to regulatory agencies.

- KOL/KBL Management

Organization / Reporting :

- The incumbent will be reporting to the Marketing Director

- Internal stakeholders include Marketing team, Finance team, Sales Team, R&D Team, and Regional and Global Marketing Teams.

- The External stakeholders include Research Companies, Creative Agencies, BTL Agencies etc.

Job Specifications :

Education:

- Full time 2 years MBA in Marketing from a reputed institute

- Looking for female candidates only

- Experience Needed (Professional)

- 7- 10 years of Medical Marketing experience on large brands

- Varied experience in building HCP campaigns ranging from in-clinic activities to CMEs

- Currently working as Marketing Manager/GPM in a reputed multinational pharma / HCP marketing driven company

Technical Skills :

- Experience in working on Research software like AC Nielsen, IMS database, etc.

- Experience in working with research agencies

- Knowledge of categories like pediatric nutrition and disease management

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