Manager - Marketing - Pharma/Healthcare

- Formulate and drive long & short-term strategy for the brand to achieve business plan and growth aspirations.

- Work closely with product portfolio team to develop the overall strategy and long-range plan

- Successfully plan and launch Brand extensions aligned to Long term strategy.

- Enable sales team through innovative/relevant consumer and physician marketing campaigns

- Conceptualize and implement consumer campaigns to drive awareness and usage continuum in the market.

- Identify and create a network of KOLs and engage with them to build strategic relationships to drive brand objectives.

- Drive and achieve Net Sales and Profit (Marketing Contribution) objectives for the given brands.

- Implement a portfolio management strategy with resource allocation, pricing, product mix, product rationalization, promotion, forecasting, channel strategies, etc.

- Coordinate with global supply chain to ensure the availability of all products at all times.

- Coordinate with regional and global teams for launch, support, and strategic planning

Qualifications:

- Education Background: MBA from a leading tier-1/2 business school in India or overseas

- Experience: Total Experience 8-10 years out of which Marketing experience of 3-4 years

- Strong healthcare industry knowledge and experience is preferable