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14/09 Ashish Vaish
Managing Consultant at SoftArk Resources

Views:476 Applications:132 Rec. Actions:Recruiter Actions:83

Manager - Marketing - OTC - Healthcare (7-11 yrs)

Mumbai Job Code: 978346

Leading consumer healthcare Indian multinational.

Position : Marketing Manager

Location : Mumbai

Reporting to: VP - Sales & Marketing

Qualification - 1st class Graduate. MBA Preferred.

KEY RESPONSIBILITIES:

The incumbent will be closely working with VP - Sales & Marketing to boost the overall equity of brands & build strong Marketing Communications. His/her role will encompass the below (but not limited to these points only)

1. Product/Brand Management and Development (Brand plans & launch)

2. Category understanding & Market Research for NPI (Non Rx category)

3. Influencer Marketing (OTC & Sports) Communication & customer conversion plans

4. Planning & executing ATL & BTL activities at brand/product level

5. Conceptualizing Marketing & Sales communications for brand awareness/ market development (Product booklets, brochures, danglers, teasers, banners, literatures leaflets, collateral content writing, dealer boards etc.)

6. Planning ATL/BTL Promotion Calendar and ensuring execution to its perfection

7. Competitors activities - monitoring, tracking & benchmarking

8. Regular field visits & meeting retailers & influencers to comprehend business requirement and understanding market dynamics

9. Brainstorming innovative and creative promotion strategies

10. Measuring and tracking performance for all brand initiatives

11. Training & development to Field force on Marketing Communications

12. Preparing business plan for every portfolio and ensuring profitability for each vertical.

If interested, please apply with your CV in word format And also share the following details:

Current Salary - Fixed + Variable :

Expected Increase over Current Salary :

Ashish/ Soft Ark Resources Pvt. Ltd.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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