Manager - Marketing - Online/ecommerce

Job Description : 

- Design and implement comprehensive marketing strategies to create awareness of the company's business activities

- Supervise the department and provide guidance and feedback to other marketing professionals

- Produce ideas for promotional events or activities and organize them efficiently

- Plan and execute campaigns for corporate promotion, launching of new product lines etc.

- Monitor progress and submit performance reports

- Conduct general market research to keep abreast of trends and competitor's marketing movements

- Control budgets and allocate resources amongst projects

- Oversees current offerings and comes up with initiatives for new products or services

- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

- Works within the department budget to develop cost-effective marketing plans for each product or service

- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executive

- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

- Monitoring and analysing market trends

- Studying competitors' products and services

- Exploring ways of improving existing products and services, and increasing profitability

- Identifying target markets and developing strategies to communicate with them

- Preparing and managing marketing plans and budgets

- Managing the production of promotional material

- Liaising with other internal departments such as sales and distribution

- Tying up with different industries for collaborations